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The General Data Protection Regulation (GDPR) came into force on 25th May 2018 and covers the processing and controlling of the collection, storage and use of personal data. GDPR is a very hot topic right now and we want to be clear about how our data and processes meet the new standard.
GDPR compliance is very important to us. We have already invested a lot of time and resource to get this right , and have been working in consultation with advisors throughout the process. Every individual within the business has a responsibility for our continued success and therefore everyone is fully immersed in our extensive GDPR compliance and training programme.
1-WIDA will use three lawful bases for processing personal data, legitimate interest, consent and contract. We have produced an unbiased legitimate interest assessment for each element of personally identifiable information that we process.
2-Our lawful bases will be stated in our privacy notice and will be made evident to everyone who gives their consent for WIDA to process their data. In practice, this means that we will continue to gain consent from industry professionals to pass on their email address as part of our project reports for our clients. We already record this in our database and will continue to do so.
3-We work closely with members of the Direct Marketing Association (DMA) who provide best-practice marketing guidance underpinned by a code that puts the customer at the heart of everything they do.
4-Our fully audited GDPR compliance documentation is available to view on request.
You can continue to use our data to support your sales and marketing activities, as long as you adhere to GDPR regarding the collection, storage and use of personal data within your own business. We recommend that you take independent advice to ensure that you comply. Using personal data for the purposes of electronic marketing communications continues to be covered by the Privacy and Electronic Communications Regulations 2003.